It's Mine Now

An online second-hand clothing store

New Yo Vintage! lookbook

Not sure if you know how much we love Yo Vintage!, but just in case you don’t: it’s a lot. Their latest lookbook is just lovely, which is why we … Continue reading

February 3, 2014 · Leave a comment

Capturing emotion in black and white

Black and white photography captures emotion and moments in a way that colour photographs just can’t. Capturing a moment in a photograph void of colour and yet so powerful is … Continue reading

October 25, 2013 · Leave a comment

New York Street Style – the black and white of it all

It’s New York Fashion Week and to celebrate we’ve been checking out lots of New York Street style (and not only from 2013). What can we take away from these … Continue reading

September 11, 2013 · Leave a comment

MGMT – Your life is a lie video inspires It’s Mine Now

Music and fashion have always gone hand-in-hand, a great example of this is psychedelic rock band, MGMT. Their new video gets us excited because it’s a mash up of beautiful … Continue reading

September 6, 2013 · Leave a comment

I love online shopping!

I’ve recently started shopping online a lot more and am beginning to find it quite addictive. However, I am still a bit nervous shopping for clothes online, mainly because you … Continue reading

August 17, 2012 · 3 Comments

I found you in a flower field, by Steve Marais

Thanks to Alix Rose Cowie for tweeting about this photographer today! His name is Steve Marais. I went through his portfolio and immediately fell in love with this shoot! Especially … Continue reading

July 16, 2012 · Leave a comment

“les enfants fleur” by Amy Scheepers

Thanks to we-are-awesome for this update on Amy Scheepers! I had to blog about it since this shoot is so absolutely beautiful and Amy is one very talented photographer! I … Continue reading

May 2, 2012 · Leave a comment


Vintage. Second-hand. Upcycled. Handmade. That’s the slogan of this new shop that has just opened in Melville Johannesburg, and I love it! Their aim is simple: to find nice things, … Continue reading

April 18, 2012 · 2 Comments

Makeup Ideas

I’m so into interesting / different makeup all of sudden, and keep finding these beautiful pictures of slightly weird makeup ideas and loving them! I found these on a fashion … Continue reading

March 28, 2012 · Leave a comment

Sleek vintage style in brightly lit streets

I just really love the idea of doing a shoot like this. Black and white, grainy, bright lights, empty streets and very sleek styling. Think it’s got a mysterious and … Continue reading

March 16, 2012 · Leave a comment

Fashion Week in Europe

So, I follow Topshop on Tumblr, and a few of their pics caught my eye this week. I noticed that very bright yellow, combined with burnt orange seemed to be … Continue reading

March 9, 2012 · Leave a comment

Photographer Aleksandra

I absolutely love this photographer’s use of light against the human form. The juxtaposition of nature and the softness of the female skin is also captured incredibly. It makes me … Continue reading

March 1, 2012 · Leave a comment

Interesting Fashion Layouts

Came across this very interesting and cool way of showcasing outfits. It was done by an amazing fashion photographer Sebastian Kim. See more of his stuff here:

February 12, 2012 · Leave a comment

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