It's Mine Now

An online second-hand clothing store

MGMT – Your life is a lie video inspires It’s Mine Now

Music and fashion have always gone hand-in-hand, a great example of this is psychedelic rock band, MGMT. Their new video gets us excited because it’s a mash up of beautiful people wearing quirky-ass kicks.

Their well-crafted bohemian hippy look translates perfectly in their videos, which are a big favorite here at It’s Mine Now.

At one stage, MGMT were at the epicentre of the synth driven pop scene of 2009. They then chose a completely non-commercial approach to their second album and this decision left them out of favour with many old fans but gave them cult hero status. It also raised an important aspect not often seen in modern musicians. Be an individual, be brave and don’t be predictable.

As far as style advice goes, we love it. Clothing is about individual expression: you are your own canvas, so use it to create something unique and beautiful and something that makes you feel comfortable. It may sound cheesy but it’s true. It’s that simple.

The new video for Your Life is a Lie (watch it here) has a close look and feel to some other visually special bands that you should checkout. The Flaming Lips and Pink Floyd are a perfect place to start.

Some of our favourite shots are:

It's Mine Now style inspiration: MGMT's Your Life is a Lie music video

Loudly patterned shirts buttoned all the way up – we love!

It's Mine Now style inspiration: MGMT's Your Life is a Lie music video

Such a unique shot; the large portion of white-only almost makes you miss some of the crazy outfits. Loving the guy, third from left, with his hat, tropical shorts and magenta shirt.

It's Mine Now style inspiration: MGMT's Your Life is a Lie music video

Another bold shirt. Our advice: go wild with these items; don’t hold back.

It's Mine Now style inspiration: MGMT's Your Life is a Lie music video

We love this guy’s vibe! Super slicked-up in a great colour combo: burnt orange, powder blue and cream. We like lots.

It's Mine Now style inspiration: MGMT's Your Life is a Lie music video

Office party drones having “fun”. We all love a little 70’s soft pastels, right? Right.

It's Mine Now style inspiration: MGMT's Your Life is a Lie music video

Thanks for the memo, MGMT.

The last image has a strong throwback to the types of imagery used by bands in the 1970’s such as Pink Floyd. If you don’t know them, who are you!? But seriously:  check them out before it’s too late.

This post is a lie 😉

Are there videos out there bursting with slick threads and cool dos? Let us know about them!

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