It's Mine Now

An online second-hand clothing store

Betty & Veronica by It’s Mine Now

I’m a big fan of comic books and as a kid I devoured Archie comics like the big kid-dork that I was. (It must be said that Calvin & Hobbes is still, by far, the best comic ever. Ever).

Because It’s Mine Now very often has super retro items on its rails I figured it’d be an awesome idea to do a Betty & Veronica-inspired photo shoot. I had no idea it’d be so much fun or that it would turn out so lovely.

Our lovely photographer & designer has outdone herself – love the quirky lookbooks and while the stories are not exactly true to comic-book form, I’d say she’s done an incredible job on the layout. Hope you like our cute story-lines.

It was super tough to find the perfect Betty and Veronica so we were extremely lucky to have found Carryn Smit and Nadine Brits – thanks so much lovely ladies! And also a big thank you to the amazing makeup artist, Adele Pool from Makeover Mayhem. The makeup was perfect!

Take a look at our latest concept shoot and let us know what you think:

“Ice Queen Team”


“Lucky Charm”

PennyStory1 PennyStory2

Betty’s Lookbooks

Veronica’s Lookbooks


4 comments on “Betty & Veronica by It’s Mine Now

  1. makeovermayhem
    July 4, 2013

    Ladies, this is wonderful! It came out great!!!

    • itsminenowblog
      July 4, 2013

      Thanks a million Adele – your makeup was perfectly Betty & Veronica!

      We loved working on this project and are so happy you could be a part of it. xx

  2. Zoe Emma Rose Cornell
    September 5, 2013

    So great guys! Love the design, love the concept, love the clothes!

    • itsminenowblog
      September 7, 2013

      Thanks Zoe!

      We absolutely loved working on Betty & Veronica’s styles. Such a treat to work on this project!


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