It's Mine Now

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Win with It’s Mine Now and The Labia Theatre


What’s more romantically old-school than a movie date on a summer night? Think Sandy and Danny at the Drive-In (minus the blow out).



The Labia Theatre on Orange (and Kloof) is a cool place to kick it, eat some popcorn, share a soda and catch an old (or new) flick on the big screen. The quaint art movie house opened in 1949, and has since been a favourite place to spend a few hours in the dark, amongst movie buffs and romantics in the city.


What’s on at The Labia right now?

  • The Hobbit: An Unexpected Journey
  • Silver Linings Playbook
  • Life of PI
  • Butter
  • Jiro Dreams of Sushi
  • The Master
  • The Perks of Being a Wallflower

You can get your fix of freshly popped corn and a cold, icy slush at the cute condiments counter. And to make movie nights even better – this is one of the only venues where you can take a glass of chilled wine or a cold beer in with you.


Check them out on Facebook here and follow them on Twitter here to keep updated on news about The Labia Cinema.

Win 2 tickets to any movie of your choice!

How to enter:

Tweet us (@Its_Mine_Now) and The Labia (@LabiaTheatre) and tell us what film currently on show you would like to see most and with who. Make sure you include the hashtag #ItsMineNowSummer.

For an extra entry, like It’s Mine Now on Facebook here.


*This competition ends on Sunday 20 January 2013 at 12:00pm


5 comments on “Win with It’s Mine Now and The Labia Theatre

  1. Rollergirl
    January 14, 2013

    Labia? Seriously? That is seriously misnamed …unless it’s a dodgy porn joint!

    • itsminenowblog
      January 14, 2013

      Haha, no it’s not. It’s an artistic/alternative cinema, not sure how they came up with that name, it can be misleading for sure! But to those who have been going there for years, Labia = independent cinema in Cape Town. Why not enter the competition and see it for yourself?

  2. yasmin schrueder
    January 14, 2013

    Pick me 🙂 Some sexy photos these. Labia Theatre looking old hollywood

    • itsminenowblog
      January 14, 2013

      Thank you! We love the vintage feel of the Labia Theatre. Good luck! We’ll be picking the winner on Sunday

  3. caitlinccloete
    January 16, 2013

    @Rollergirl: Labia means “entrance” in Latin. Not as porno as you think 😛

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